Our Sustainable Approach – Logiera sustainability framework agreed

Logiera has agreed on the approach for its sustainability development. The framework is based on the United Nations' definition for sustainability, which has three basic elements: environmental, social and economic aspects. In addition, Logiera's approach is to embed sustainability as an integral part of the network company's strategy.

McKinsey Global Survey results from February 2010 show, that most companies are not actively managing sustainability, even though executives think it is important to a variety of corporate activities. Those that do are reaping benefits for themselves and for the society. More than 50 percent of executives consider sustainability – the management of environmental, social, and governance issues – “very” or “extremely” important in a wide range of areas, including new-product development, reputation building, and overall corporate strategy, according to the latest McKinsey survey. Yet companies are not taking a proactive approach to managing sustainability: only around 30 percent of executives say their companies actively seek opportunities to invest in sustainability or embed it in their business practices, for example.

The survey explored how companies define sustainability, how they manage it, why they engage in activities related to sustainability, and how they assess as well as communicate this engagement. Companies are defined as being most engaged with sustainability if their executives say that sustainability is a top-three priority in their CEOs’ agendas, that it is formally embedded in business practices, and that their companies are “extremely” or “very effective” at managing it. These companies are much likelier than others to reap value in the form of reputation building, cost savings, and growth opportunities. Energy companies, not surprisingly, also take a more active approach.